Women’s History Month isn’t just about looking back at how far we’ve come—it’s about making sure we keep pushing forward.
And one of the best ways to do that? Put your dollars where they count. Supporting women-owned businesses isn’t just a feel-good move; it’s a power move. When women succeed in business, communities thrive, industries get fresh ideas, and the economy benefits in ways that ripple far beyond a single sale.
The Struggle Is (Still) Real
Running a business is tough for anyone, but women face a few extra hurdles. For one, funding isn’t exactly raining down on women entrepreneurs. Women-owned businesses receive less than 2% of venture capital funding, and traditional bank loans aren’t much better. Then there’s the challenge of being taken seriously in industries where the room is mostly filled with men. And let’s not even start on the work-life balance myth—because somehow, society still expects women to run businesses and households like it’s a casual hobby.
Why Buying from Women-Owned Businesses Matters
Every dollar spent at a women-owned business fuels more than just that company—it supports a network of women striving for success. Here’s why that matters:
- Economic Growth: Women-owned businesses generate trillions in revenue and employ millions. More successful women-owned businesses mean a stronger economy.
- Community Impact: Women reinvest up to 90% of their income back into their families and communities, creating a ripple effect of growth and stability compared to men, who reinvest only 30-40%.
- Diversity in Innovation: When more women get a seat at the table, industries evolve with new ideas, fresh perspectives, and solutions that reflect the needs of all people.
How to Make a Difference Year-Round
Buying from women-owned businesses is a great start, but here are a few more ways to keep the momentum going:
- Hire women entrepreneurs for services (not just products).
Branding? Marketing? Consulting? Women-run agencies are everywhere. - Mentor or invest. If you’re in a position to share knowledge or resources, help lift another woman up.
- Shout them out. Social media love, referrals, and word-of-mouth go a long way.
Women-owned businesses aren’t a niche market—they’re a driving force. And the more we invest in them, the better the future looks for everyone. So this Women’s History Month (and, honestly, all year long), let’s make sure we’re putting our support where it counts.
When You Support Us, You Support an Entire Network
At Odvant, working with us means more than just getting great branding (though, let’s be real, we do deliver on that front). It means supporting a community. Many of our clients are female founders building something amazing, our vendors are talented women doing exceptional work, and the businesses we love to collaborate with? Also women-led. When you choose us, you’re not just hiring a creative team—you’re plugging into a network of powerhouse women shaping the future of business.
