by odvantcreative | Sep 5, 2023 | Branding, Nonprofit
What Makes a Strong Nonprofit Brand? Your nonprofit has a compelling story to tell, but it’s currently not resonating with your audiences. What is the best way to tell that story? Brand Strategy! Nonprofit organizations need a solid brand strategy to create brand...
by odvantcreative | Jul 14, 2023 | Branding
Good branding is foundational to a good business. Consumers make most decisions based on emotions. Harvard Business School professor Jerry Zaltman says that 95% of our purchase decision-making takes place subconsciously. It’s science! How can your brand connect...
by odvantcreative | Jun 3, 2023 | Branding, Starting Out
The Importance Of Process Many people outside of the creative and communication fields seem mystified by how we get our ideas. In their eyes the process seems quick and painless. But as we know, it is actually long and painful. Creativity is a process and we need to...
